Vieira Concrete Supplies
How We Scaled a
Concrete Supply Brand
Vieira Concrete Supplies had deep industry experience and strong customer demand, but their systems weren’t built for scale. Southbrook partnered with Vieira to put the operational structure, manuals, vendor programs, and training foundation in place so the business could grow into a franchise-ready model with clarity, consistency, and long-term scalability.
The Problem
Vieira Concrete Supplies had strong operations but lacked the formal systems needed for franchising. Processes weren’t documented, vendor programs weren’t standardized, and build-out costs had never been modeled for future locations.
The Approach
What Southbrook Did
Corporate Needs Assessment
Evaluated the company’s structure, workflows, and goals to map out the exact systems needed to support franchising.
FDD Support
Guided the information-gathering process and coordinated with legal counsel to ensure VCS was prepared for Franchise Disclosure requirements.
Operations Manuals
Built detailed SOPs covering daily operations, safety procedures, workflows, and service standards to ensure stores operate consistently.
Build-Out Cost Analysis
Using three years of sales data and cost centers provided by Josh, created build-out projections and financial models for future franchise locations.
Store Design & Layout
Assisted with early design concepts based on the Brampton model (TWG/BMF) to guide future franchise site layouts.
Equipment Sourcing Support
Helped identify required equipment and supported negotiations for standardized purchasing.
The Solution
How We Solved It
Southbrook worked closely with the Vieira Concrete Supplies team to turn a hands-on, owner-driven operation into a scalable franchise model.
By formalizing systems, standardizing vendors, building manuals, organizing services, and developing financial projections, VCS now has the foundation needed to duplicate locations efficiently and consistently.
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