The Fritter Shop
From Fritters to
a Dutch Café Brand
The Fritter Shop began as a beloved dessert concept built around handmade fritters, cozy branding, and a loyal local following. But as interest in franchising grew, the brand faced the same challenge many single-item concepts do: expanding without losing identity. To scale successfully, they needed a full café strategy, stronger operations, and a cultural brand story that could sustain long-term growth.
The Problem
The Fritter Shop had loyal fans but no systems to scale. The menu was limited, operations differed by store, vendors weren’t standardized, and training was inconsistent.
The Approach
What Southbrook Did
Expanded Café Menu
Developed a full savoury fritter lineup, new desserts, and a signature beverage program, giving the brand a complete café offering instead of a single-item menu.
Standardized Vendors
Created a unified equipment package and vetted national vendors, reducing setup costs and ensuring consistent product quality across all locations.
Built Operational Systems
Built a comprehensive Operations Manual, structured training guides, and daily checklists to streamline onboarding and standardize store performance.
Supply Chain Strategy
Negotiated national supplier agreements, secured rebates, and built purchasing guides to lower costs, improve reliability, and simplify procurement for franchisees.
Dutch Brand Identity
Strengthened the brand by introducing Dutch products and in-store experiences, transforming the concept into a unique, culturally rooted café brand.
Ongoing Support
Provided continuous menu innovation, coaching, cost analysis, and digital training tools to help franchisees operate efficiently and grow sustainably.
The Solution
How We Solved It
Southbrook partnered closely with The Fritter Shop’s leadership to rebuild the brand from a single-product bakery into a fully developed café franchise.
From menu expansion and cultural branding to procurement, vendor alignment, and operational systems, every piece of the business was redesigned for scalability. The result is a polished, cohesive franchise model with the infrastructure of a national brand and the charm of a local favourite.
200+
Pages in the custom Operations Manual, including SOPs, training guides, and systems for day-to-day consistency.
30
Days
To develop and launch the first full café menu, including beverages, savoury fritters, desserts, and retail items.
5+
Dutch-themed offerings such as stroopwafels, European desserts, and marketplace retail items.
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