Big Mama’s & Papa’s Pizza
Scaling a Beloved Pizza
Brand Across Canada
Big Mama’s & Papa’s Pizza is a well-loved franchise known for its massive pies, nostalgic branding, and community-first attitude. When they decided to expand across Canada, they needed more than just momentum—they needed a full-scale operational and marketing strategy to support sustainable, long-term growth.
The Problem
BMPP had big ambitions, but no standardized systems to support them. Each store operated differently, marketing was inconsistent, and new openings were complicated by a lack of infrastructure and vendor support.
The Approach
What Southbrook Did
Standardized the Playbook
Created operational manuals, SOPs, and a 200+ page franchise guide to ensure every store runs the same way, smooth, consistent, and compliant.
Built Franchisee Foundations
Designed and delivered a full onboarding and training program with hands-on learning, corporate modules, and certification paths.
Created a National Brand Voice
Launched Canadian-focused marketing strategies, managed social channels, and equipped franchisees with local store marketing toolkits.
Secured Strategic Vendors
Transitioned U.S. suppliers to Canadian vendors, negotiated exclusive pricing, and streamlined procurement with centralized ordering systems.
Led Expansion Planning
Handled territory strategy, lease negotiations, and site selection—supporting every phase of new store openings from idea to ribbon cutting.
Digitized Operations
Rolled out custom portals and e-learning tools like LearningZen and M.A.F.I.A., giving franchisees 24/7 access to training and resources.
The Solution
How We Solved It
Southbrook worked shoulder - to- shoulder with BMPP’s Canadian team to build everything they needed from the ground up.
We standardized processes, trained operators, launched new stores, and helped create a brand voice that clicked with Canadian audiences, all while building digital systems to keep scaling efficient.
200+
Pages in the custom Canadian Operations Manual built for franchisees
28
Days
Of structured franchisee training, including in-store and corporate modules
7+
New stores opened with full support from site selection to launch
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