Thurs, January 15
11:00AM
How Strong Restaurants Stay Profitable as They Grow
Profit-Driven Operations: What Every Restaurant Needs to Get Right
Is Your Restaurant Working Hard but Still Not Hitting a 15% Profit Margin?
If your restaurant is busy but profitability feels stuck, you’re not alone.
Many operators are doing everything “right” on the surface, yet margins continue to tighten. Labour feels harder to control. Menus feel heavier than they should. Training doesn’t stick the same way it used to. And growth starts creating more pressure instead of relief.
These aren’t effort problems.
They’re operational problems.
The Signs Show Up Before the Numbers Do
Most restaurants don’t suddenly become unprofitable, the warning signs appear quietly:
- Margins hovering below 15% even during strong sales periods
- Menus that are difficult to execute and dilute profitability
- Inconsistent guest experience from location to location
- Training that relies on manuals, verbal pass-downs, or shadowing
- Founders and leaders stretched thin trying to hold everything together
The Real Issue Isn’t Cost. It’s Structure.
Rising food costs and labour challenges get blamed for everything, but they’re rarely the root cause.
come from:
- Menus built on habit instead of data
- Training systems that don’t match today’s workforce
- Operational decisions being made reactively instead of strategically
- Leadership gaps that are too expensive to fill full-time
When systems don’t scale, complexity creeps in. Complexity creates inefficiency. Inefficiency drains profit.
This Webinar Shows You How Strong Operators Fix That
Profit-Driven Operations: What Every Restaurant Needs to Get Right is a live session designed to help restaurant leaders identify where profitability breaks down and how to rebuild systems that support consistent execution and long-term growth.
This isn’t theory. It’s practical, operator-level insight drawn from decades of real restaurant experience.
What You’ll Learn During the Session
The goal is clarity. You should leave knowing exactly where to focus and what needs to change.
How to identify where profit is leaking inside your operation
Why menu engineering is one of the most powerful profit levers in any restaurant
How simplified, data-driven menus improve margins and execution
Why outdated training systems create inconsistency by default
How modern, video-based training protects brand standards
When fractional leadership makes more sense than hiring full-time executives
Who This Webinar Is For
If you’re serious about improving margins, simplifying operations, and building systems that scale, this session is for you.
- Restaurant founders and operators
- Franchise leaders and franchisors
- Multi-unit operators preparing to scale
- Brands struggling to maintain consistency as they grow
Meet Your Speakers
Joel Friedman
VP Concept Development,
Southbrook Business
He is a proven business development leader with deep experience in scaling restaurant brands, strengthening operations, and building high-performance teams. Known for a disciplined, results-driven approach, he excels at optimizing development systems, reading markets, and making data-informed decisions that drive sustainable growth. A trusted advisor to franchisors and operators, he leads with clarity, accountability, and strong execution, aligning teams around shared goals and consistently delivering strategic, long-term success.
Alex Fineberg
Director of Operations & Culinary, Executive Chef
Southbrook Business
With over 25 years in the hospitality industry, Alex has plied his trade with leading hospitality companies such as Recipe Unlimited and Foodtastic, Inc. With a diverse and extensive background in Operations, Culinary and Training, Alex has managed these departments, significantly contributing to brand growth and development. His experience ranges from innovation, brand strategy, menu engineering, cost control, procurement, franchise development and team building.
If your restaurant feels busy but profitability isn’t where it should be, this session will help you understand why and what to do next.
Join us live and walk away with practical insight you can apply immediately.
