Privacy Policy
Effective Date: November 5th, 2025
Last Updated:November 5th, 2025
Introduction
This Privacy Policy describes how Southbrook Business Development Group (“Southbrook,” “the Company,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information obtained through our website https://www.southbrookbusiness.com (the “Website”) and all associated digital properties, forms, and communications. Southbrook Business Development Group is incorporated under the laws of the Province of Ontario, Canada, and operates internationally. Your access to and use of the Website constitutes acceptance of this Privacy Policy and consent to the collection and processing of your information as described herein.
Southbrook is committed to compliance with applicable privacy legislation including, without limitation, the Personal Information Protection and Electronic Documents Act (PIPEDA) of Canada, the General Data Protection Regulation (GDPR) of the European Union, the California Consumer Privacy Act (CCPA) of the United States, and franchise-specific disclosure obligations under the Arthur Wishart Act (Franchise Disclosure), 2000 (Ontario).
If you do not agree with any portion of this Policy, please discontinue use of the Website immediately.
Information We Collect
Southbrook may collect personal and non-personal information from you through a variety of methods including, but not limited to:
- Voluntary submissions. Information you voluntarily provide by completing Website forms, subscribing to newsletters, registering for consultations, or submitting franchise inquiries. Such information may include your name, email address, phone number, mailing address, business details, region of interest, investment range, or other identifiers.
- Automated data collection. When you access the Website, we may automatically collect technical information such as IP address, browser type, device information, operating system, referring URLs, and browsing behavior through cookies, log files, Google Analytics, Meta Pixel, or similar tracking technologies.
- Transactional information. If you engage in a commercial transaction or schedule a consultation via GoHighLevel or another platform integrated with our systems, relevant contact and payment-related data may be processed by secure third-party payment processors. Southbrook itself does not retain credit-card details.
- Communications. We may retain copies of correspondence sent through email, social media, chat functions, or other electronic channels for record-keeping and client-service purposes.
Purpose of Collection and Use of Information
Southbrook collects and uses personal information only for lawful purposes, including:
- To respond to inquiries, provide requested information, and schedule meetings or consultations.
- To process franchise interest submissions, evaluate eligibility, and comply with disclosure obligations under the Arthur Wishart Act and equivalent legislation.
- To deliver newsletters, updates, and promotional communications consistent with your consent preferences.
- To administer marketing, remarketing, and analytics programs via tools such as Google Analytics and Meta Pixel.
- To improve the functionality, performance, and security of the Website.
- To comply with legal obligations or enforce contractual rights.
Southbrook will not collect, use, or disclose personal information for purposes other than those identified, except with your consent or as required by law.
Lawful Basis for Processing (Under GDPR)
For individuals located in the European Economic Area, we rely upon one or more of the following lawful bases for processing personal data:
- Consent: where you have given clear consent to process your information.
- Contractual necessity: to perform a contract or fulfill pre-contractual requests.
- Legitimate interest: to operate, market, and improve our business while protecting your rights.
- Legal obligation: to comply with applicable laws or court orders.
Cookies and Similar Technologies
The Website uses cookies and related tracking technologies to facilitate functionality, personalize content, and analyze traffic. Cookies may be session-based (expiring when you close your browser) or persistent (remaining until deleted). You may refuse or delete cookies through your browser settings; however, doing so may limit certain features. Southbrook honors applicable “Do Not Track” browser settings where legally required.
Marketing and Advertising
We utilize marketing technologies, including Google Analytics and Meta Pixel, to evaluate audience engagement and deliver relevant advertising content. These tools may collect pseudonymous data regarding your interactions with our Website and advertisements. You can control ad personalization through your Google or Meta privacy settings.
Southbrook may also use contact information to send newsletters or marketing materials, consistent with anti-spam legislation. You may withdraw consent at any time by clicking “unsubscribe” or contacting us directly.
Disclosure and Transfer of Information
Southbrook does not sell or lease personal information. We may share data only under the following limited circumstances:
- With trusted service providers performing functions on our behalf (e.g., web hosting, email distribution, analytics, or CRM services such as GoHighLevel).
- To comply with applicable law, regulation, or legal process.
- In connection with a business transfer, merger, or acquisition.
- With professional advisers (legal, accounting) bound by confidentiality obligations.
Because Southbrook operates internationally, personal data may be transferred to and processed in countries outside your jurisdiction, including Canada and the United States. We implement appropriate contractual and technical safeguards to maintain a comparable level of protection.
Retention of Information
Personal information is retained only as long as necessary to fulfill the purposes for which it was collected or as required by law. Information associated with marketing subscriptions will be retained until you unsubscribe or request deletion. Franchise inquiry records may be retained for statutory compliance and audit requirements.
Security Measures
Southbrook employs commercially reasonable administrative, technical, and physical measures to protect data against unauthorized access, alteration, disclosure, or destruction. The Website uses Secure Sockets Layer (SSL) encryption for data transmission. Nevertheless, no online system is completely secure; users provide information at their own risk.
Children’s Privacy
The Website and Southbrook’s services are intended for individuals aged 18 and older. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected information from a child, contact [email protected], and we will delete such data promptly.
Your Rights
Depending on your jurisdiction, you may have rights to:
- Access, correct, or delete personal information.
- Withdraw consent or object to processing.
- Request data portability.
- Lodge a complaint with an appropriate supervisory authority.
Requests may be submitted to [email protected]. Verification of identity may be required.
Franchise-Specific Provisions
For individuals submitting franchise inquiries through the Website, Southbrook may collect business and financial information necessary to evaluate suitability and communicate available territories.
No franchise or business opportunity is offered or sold through the Website. Any franchise offering is made only by delivery of an official Franchise Disclosure Document (FDD) in compliance with the Arthur Wishart Act (Franchise Disclosure), 2000 (Ontario) and comparable legislation in other jurisdictions. Submission of personal data for franchise inquiry constitutes consent to contact you regarding franchise development opportunities.
International Data Transfers
If you access the Website from outside Canada, you acknowledge and consent that information may be transferred to servers located in Canada or the United States, and that such jurisdictions may have data-protection laws differing from those in your region. We maintain appropriate safeguards to ensure cross-border protection consistent with applicable law.
Data Breach Notification
In the event of a data breach involving your personal information, Southbrook will comply with all applicable notification requirements under Canadian and international law, including notification to affected individuals and regulatory authorities where required.
Third-Party Websites
Our Website may contain links to external websites operated by third parties. Southbrook is not responsible for the content, accuracy, or privacy practices of those sites. Users are encouraged to review the privacy policies of any linked websites before providing personal information.
Amendments to This Policy
Southbrook reserves the right to amend this Privacy Policy at any time without prior notice. Material updates will be indicated by a revised “Last Updated” date. Continued use of the Website following such amendments constitutes acceptance of the revised Policy.
Contact Information
Questions or concerns regarding this Privacy Policy may be directed to:
Southbrook Business Development Group
Email: [email protected]
Telephone: (905) 832-4999
Website: https://www.southbrookbusiness.com
Mailing Address: 9100 Jane St #77, Concord, ON L4K 0A4
